Let’s be honest, it is not a secret for anyone that the world is going through a difficult time right now. The novel Coronavirus (COVID-19) has impacted us not only on a personal level, but it has also impacted the influencer marketing industry as well as many others. The Plug community can work together to overcome this situation by supporting one another through sharing ideas, tips, questions, and positivity while maintaining a calm attitude.
It’s also the perfect moment for influencers and their audiences to work hand-in-hand towards the same goal: providing useful information and resources to their communities. Both influencers and their audiences have powerful voices that can make a change during the current situation. 
Things you can do to contribute:
Stay Informed. Keep a close eye on the news for any big breaking stories on COVID-19. Continue to share any updated information with your audience. The Center for Disease and Control (CDC) and the World Health Organization (WHO) are at the forefront of COVID-19 initiatives, and are reliable sources for information.
Report the Facts. There is a lot of false news being spread all over the world. Establish yourself as a credible source for information by clearly and concisely reporting only what you know to be true. Utilizing this best practice for news distribution not only benefits the public, but will boost the trust of your audience.
Encourage Social Distancing. We are currently at a pivotal point in the virus’ spread, and the action we take now will dictate the future outcome of many lives. While young people have a significant recovery rate, older generations and immunocompromised people are at the highest risk. Encourage your audience to be responsible for their elders!
Be Entertaining. Your followers probably need a break from all of the news about the novel Coronavirus every once in a while. Provide quality content for them to stay entertained while staying at home, or help them learn something new.
Chat Through IG Live. As mentioned in our last post, IG live is a great way to give loyal followers an engaging, unstaged one-on-one conversation in real-time.
Teach audiences how to work remotely – As an influencer, you probably already know what it’s like to work from home. Provide guidance and help your followers with tips on how to stay productive and focused.
Work with Brands That Tou Trust to Keep Your Followers Informed. Now is a great opportunity to maintain relationships with previously collaborated brands as well as develop new partnerships that align with your audience and personal brand by pitching companies with content that illuminates the public, and aids social good campaigns surrounding COVID-19. By pitching brands your ideas via the Plug’s Recommended Brand Leads (RBL), you will effectively show them that you are a creative thought leader that cares for your audience. These qualities are the kind of traits that brands covet in their influencer partnerships.
Need help with this? Join our professional network for immediate support. Stay tuned for guidelines & tips on pitching brands for COVID-19 initiatives in our next post.
We have the responsibility to take action and make a positive impact in the world. Any small contribution counts, especially when we work together. It’s the moment to use your power, to use that voice that represents thousands of people.
#CalmCovid19 #LetsMakeAChange