This week, The Plug’s parent company, XOMAD, had a clean sweep of this year’s Ad Age Healthcare Marketing Impact Awards, earning the Gold, Silver and Bronze medals for “Social Media Campaign of the Year”!
Ad Age, the world’s most esteemed advertising publication, and its sister publication, Modern Healthcare, use the Healthcare Marketing Impact Awards to recognize healthcare’s best advertising, marketing, and promotion campaigns. The campaigns that are recognized are adept at supporting efforts to provide affordable, quality healthcare. As well as support individuals, communities and organizations in a fast-paced and changing environment.
We’re very proud of our clients with whom the XOMAD Pluggers were partnered with on this award-winning work:
- Gold: South Carolina Department of Health and Environmental Control and Department of Education, “#YouMakeTheCall,” which broke through high levels of vaccine hesitancy to deliver breakthrough increases in shots-in-arms
- Silver: Be The Match, “#TimeToMatch,” which encouraged life-saving blood stem cell donations
- Bronze: Louisiana Department of Health, “#SleevesUpLA,” which helped push back against vaccine misinformation, and keep Louisianans safe during a hurricane
We would love to thank Ad Age, Modern Healthcare, and the selection committee for not only recognizing the quality and impact of these campaigns, but also for recognizing that the best way to create positive social change is by working with nano & micro-influencers!
Finally, we cannot forget to thank the creators who participated in these campaigns! We’ve long said that you, and messengers like you, represent the future of communications and marketing. Turns out, you represent the present.
We look forward to bringing home even more awards in 2024!
If you’re a creator who wants to learn more about these award winning campaigns and how to be a part of one, you can contact us here. If you want to get started right away accessing opportunities like the ones mentioned above, sign up for The Plug here.