Starting Your Own Creative Brand 

She took her passion and turned it into a successful online business. Atsuna Matsui (@atsunamatsui) started off as a budding photographer, then a blogger, and now she sells her digital presets online to help others create their own beautiful photography. 

Q: You have an amazing photography business – how did you build it? 

I started out wanting to become a full-time photographer when I graduated from university. My Instagram account was focused on lifestyle/travel/fashion photography, but after I posted my first outfit photo, I noticed a spike in engagement, which is why I converted my account to be focused on blogging. I’ve received a lot of positive responses to my photo editing skills, which is why I ended up selling my digital presets and continued to create beautiful photography.

Q: What speedbumps did you face while creating your business? 

I had to revise my dreams of becoming a photographer to becoming a blogger who has a heavy emphasis on capturing beautiful photos.

Q: What advice would you give young professionals trying to start their own business? 

I would encourage them to just start and embrace failures since you learn more from your failures than your successes. Starting is always the hardest part and you can always fine-tune the kinks as you go.

Q: If you could go back in time, what do you think you would do differently in regards to your career?

I would’ve been more efficient with my time and worked smarter instead of harder. But in all honesty, I wouldn’t really change much. Every mistake I made led me to where I’m at now and everything I’ve learned.

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